Search Engine Optimization (SEO) helps people find products and information on search engines like Google and Bing.
An SEO specialist, then, researches and analyzes the trends and best practices online to develop and implement strategies
that improve search results.
The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines.
Search engines, however, are always changing. And SEO specialists have to keep up. Let’s think about what exactly we mean by this.
Consider, for example, a search for the keyword: “SEO.”